Navigate / Watch the video. Why we see colours / do the ex-es 1a, 2, 3a / in 3a please prepare a one-minute talk, slide 105

ex. 1a / Work with a partner. Match sentences 1-3 to photos a-c.

  1. In China, red is a very lucky colour and symbolizes good fortune and happiness. — c
  2. Red is considered a spiritual colour in India, signifying purity and commitment. — a
  3. In the West, red is often used as a warning, to alert people to possible dangers. — b

ex. 2 / Watch the video. Match the interviewer’s questions (1-6) to Beau Lotto’s answers (a-f).

  1. What first got you interested in colour? — b) Seeing colour is a key function of the brain.
  2. How do we see or make sense of what we are seeing? — e) No one knows exactly how the brain helps us to see.
  3. What is colour for? — a) Seeing colour helps us to distinguish different surfaces.
  4. Is it true that we only see in four colours? — f) We can make lots of subtle distinctions, but everything is basically red, green, blue and yellow.
  5. What is your research discovering about our perceptions of colour? — d) Colour doesn’t really exist outside of our brain.
  6. What is a practical outcome of your research? — c) If people realize that we all see colour differently, this could help them see other aspects of life differently, too.

ex. 3a / You are going to talk about your favourite colour. Make notes using the following questions.

  • In what contexts do you like this colour (e.g. clothes, home furnishings, etc.)?
  • What does the colour remind you of?
  • Does the colour have any symbolic meaning, and is this important to you?

Since it is linked to clarity and trust, my favourite colour, blue, is used in a variety of circumstances, including business wear and technology interfaces. In terms of look, blue brings up connections with reliable natural components like the sky and quiet rivers. Blue is frequently used in educational and business contexts because it is academically associated with ideas of knowledge and peace. Although these symbolic associations are recognised, its perceived visual neutrality and ability to foster a concentrated setting are the main reasons for my preference. Therefore, the choice of blue is influenced by both its fundamental perceptual characteristics and its customary meanings.

Navigate / Review slide 106, ex-es 2, 3a, 5a

ex. 2 / Put the adjectives in brackets in the right order.

  1. I bought a rare old silver teapot.
  2. He was wearing a red and white woollen scarf.
  3. In the window was a large red and green flag.
  4. He looked like a handsome young film star.
  5. She was beautiful tall and young.
  6. A large grey Indian elephant trod on his toe.

ex. 3a / Complete the text with conjunctions from the box. Sometimes more than one conjunction is possible.

How shops use your senses to get you to spend more

When you walk into almost any shop you’re immediately overwhelmed with sights, sounds, smells and things to touch.

Supermarkets know what their most popular items are. So they don’t put them at the front of the shop in case you just come in and buy a carton of milk. They put them at the back so that you have to walk through and see everything else. Unless you keep your eyes down, you will probably buy things that you hadn’t planned to get. Some shops are even designed so you have to walk around until you have seen everything.

People are also more likely to buy something when it’s on the centre shelf. So shops put the most expensive items there.

They also try to stimulate your other senses with the smell of fresh baking, or by getting you to touch things because they know that if you touch something, you are more likely to buy it.

ex. 5a / Choose the correct options to complete the statements.

  1. The average American child watches around six hours of TV a day.
  2. A newborn baby starts to learn his first language before he is born by listening carefully to his mother’s voice.
  3. Research shows that being able to touch an interactive screen while reading makes boys more interested in reading.
  4. Babies cannot see faces when they are first born.
  5. Listening to Mozart’s music will make a young child more intelligent.
  6. Around 45% of US companies look at the social networking profiles of job applicants.